There are several free SEO tools that ease your web optimization efforts.
One of these free tools is Meta Tags Extractor. Let's say you have a keywords in mind and you want to get TOP #1 position in search results (SERPs) for this keyword. This tool grabs and shows meta information from most popular pages that already have best positions in Google search for this keyword (like Title, Description, H1-H3 titles on the page). You can see how your competitors used meta tags to get TOP10 positions in search results.
Then you are able to write meta information for your own pages to get higher search rank and more organic traffic from search results pages.
Broken Link Checker is a tool that allows you to rectify any broken links before they affect your search engine optimization efforts negatively. This free SEO tool checks all backlinks for your domain and shows that broken backlinks which you need to fix (add 301 redirect or restore the content of the web page).
TOP Organic Keywords is a tool that is important to SEO professionals and bloggers because it can be used to determine a keyword that is causing the most traffic in Google, as well as where it has been ranked.
Website Speed Tool is essential for your website because a faster website gives you extra benefits. This is because people spend more time on a site that takes seconds to load. It also helps you identify what causes your location to take longer to load; therefore, you can work on it.
Check out 2020 SEO Checklist for more ideas of search optimization.