In theory, there are millions and millions people that can use your product or service. Very important for your business success is to find who's more likely to pay to have it. One of the best strategy to get the right answer is to have in your mind the following 6 steps.

1. Find a niche market.

Don't aim to control a big, general market, there are not many business like Microsoft is. You don't need to be a magnet for millions people in your business, you only need to attract a few thousands customers. Then, at least for beginning, narrow your search to focus a "niche" like alarm systems, home lighting, women interested in garden or home decoration. If your product is a success, you can extend your market later.



2. Figure out what they want.

You must understand that people have various needs connected to your business area. Do not try to be a superman to solve everyone. Do not try to use your mind in dividing their needs in more important and less important. You might be wrong. A better approach is focus your attention to those needs they ask more frequently.



3. Develop the products accordingly.

This is a very sensible point. Your may think to start your business with more than one product. This is not a bad thing, but you must decide first what product or product category people are more interested in. Then start by launching a single product or a family of close related products.



4. Offer the product.

This will be the big day for your business. You have the possibility now to check if your 'lab' work fits the needs of the real people you targeted. For a better fit, evaluate the deviation between your offer and people request. Then make the necessary corrections and adjustments. Do not exclusively concentrate your energy to quality of your product. Many success businessmen can tell that some modifications regarding promotion, delivery or packing solved the problem in many cases.



5. Automate the business.

It is a fact that your time and energy are limited. By consequence, if your business needs your physical presence every minute, you will have only a small number of customers. To cover your expertise and handling you must charge enough from every client. This is not such kind of business you can develop on internet, because the big secret and advantage of online business is to make it run with no permanent assistance form your part.



6. Start another product and diversify.

If you have succeeded to put your business on automate way, you have time for developing and diversifying your product series. To follow the above points is a must for your success



The final note. Remember to check the second point or even the first one from time to time. Do not forget that not long time ago videocassettes had a huge market, but the CD's development has killed it overnight.