As an introduction I should say that Selling expensive items
on eBay is really not too different from selling regular low cost items. Essentially, no matter what you are selling, it all comes down to how you market the item. This doesn’t mean you have to
surf around the Internet placing ads here and there when it comes to eBay auctions, the marketing is all done at the eBay website, that’s one of the beauties of Ebay.Basically, when you set up your auction, you are setting up an automated marketing campaign with a move of a finger.
First, you must determine what the value of your
item is. This can be done in three different ways and will help you determine what your reserve price is. On eBay, the
reserve price is the lowest price that you are willing
to accept for your item. First, have your high priced
item evaluated to determine what the actual market
value is. Next, research similar items from past
auctions at eBay to see what price those items sold
for before. Finally, determine what the value of the item is to
you. With this information, you should be able to
determine the lowest amount you are willing to sell
the item for and won’t risk losing money.
Set your reserve price, and then set your opening bid
price lower than $50 – no matter how high your
reserve price is. This is a special marketing tactic. It will be
hard to attract potential buyers to an auction for an
item selling for hundreds or thousands of dollars –
but getting them to an auction where the opening
bid is only $50 is quite simple. Remember, you don’t
have to sell the item to anyone who bids less than
your reserve price unless you choose to do so at
the close of the auction. That’s completely up to you.
This method of price setting resembles marketing gimmicks used by offline businesses that are simply designed to ‘get customers
in the door.’ So once they are “in” you can sell to them.
Work hard on the description for your listing, this is very important.Use words that really describe your item well. Provide as many details as possible, including details that prove
the authenticity of collectible items. Include pictures
of the item as well. Do not try to deceive potential
buyers! If the item has marks or scratches, simply
be honest about it, and make sure that the pictures
convey this as well. State clearly how the item will be
packed and shipped. Also let potential buyers know
that shipping insurance must be purchased as well
in case the item is damaged once it leaves your
For higher priced items, most eBay buyers feel more
comfortable using an escrow service. Offer this as
an option in your auction, it will help you sell your item faster, with the understanding that the buyer must pay for the service. This protects both parties from fraud, and it makes many buyers more open to spending the money to obtain the item. Which is good news for you. eBay has partnered with an escrow service that is commonly used by many users for the buying and selling of high priced items.
If you want to learn more bout Ebay and how to sell and buy like the pros.
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